Children and dogs are known for having a great time playing in mud puddles. Television shows such as “Rizzoli and Isles” and “Suits” feature characters luxuriating in mud baths. If you scrolled through #BOO on social media starting in May 2021, you could find “photos and videos of smiling people, mostly women, drink Mason jars of black liquid, slathering black paste on their faces and feet, or dipping babies and dogs in tubs of the black water.”[1] These photos and videos are of people using BlackOxygen Organics supposed ‘miracle molecules’ promising all kinds of health benefits. But by the end of 2021, the products that had been sold through a multi-level marketing scheme had been recalled, a class action lawsuit was filed, and the company shuttered.

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